WEB EDITOR, Brighton Fashion Week, Nov 2011 - May 2014​

Fashion is a very fast-moving industry whose success depends on creating engaging content and implementing solid digital marketing strategies. Working as Web Editor/Head Blogger taught me the craft of balancing images and the written word to create visually enticing and thought-provoking pieces.

As fashion always operates within the media zeitgeist, Brighton Fashion Week was the perfect digital media marketing training ground. I started out as a Press Officer compiling databases of contacts and drafting and creating press releases for runway shows, after parties, competitions, and participating fashion designers.

Having proven my copywriting and marketing acumen as Press Officer, I was promoted to Web Editor and Head Blogger. From a HUGE pile of CVs, I recruited 9 eager young fashion journalist who not only covered the latest in international fashion news and trends, they wrote about sustainability, factory worker safety, blood diamonds, the fur trade, animal testing, body dysmorphia, cultural appropriation, and the increased popularity of men's grooming products. BFW’s digital media presence and website traffic increased dramatically due to the addition of a year-round daily fashion blog to their website. In addition to editing the work of my team, I created content for participating fashion designers and external stockholders Dr. Martens, Electric Hairdressing, and Benefit Cosmetics. I was also a consultant to iCrossing's Fashion Editor Jo-Ann Fortune on the publishing of their e-book, Fashion Bloggers and Brands.